Hey there! I'm Hannah Scibetta, a digital storyteller specializing in end-to-end content creation. My work revolves around crafting compelling user experiences across various digital touchpoints.
My Work
Our Collection
Converse XXHi
OBJECTIVE
Excite our trend-inspired female consumer by bringing back a cult classic silhouette based on an increase in market trends searches, social media mentions and direct channel comments and dm's asking for the return of the "Converse knee high" shoe.
DELIVERABLES
A robust digital journey showcasing content across email, SMS, paid social, and site.
Converse Pride
OBJECTIVE
Celebrate the multi-faceted queer community through the lens of "Found Family" by highlighting All Stars from around the world who are uniting the LGBTQIA+ community and who demonstrate the importance of home and family, plus the strength their found family inspires.
DELIVERABLES
A robust digital journey showcasing content across email, SMS, paid social, and site.
Converse Limited Edition
OBJECTIVE
Elevate Converse Limited Edition collaborations by creating hype and driving conversion.
DELIVERABLES
A robust digital journey showcasing content across email, SMS, paid social, and site.
Converse By YOU
OBJECTIVE
Educate and inspire consumers to use the Converse Custom Builder while showcasing unique artists and creator stories through the creation of their very own custom shoe.
DELIVERABLES
A robust digital journey showcasing content across email, SMS, paid social, and site.
100% DKNY
OBJECTIVE
What makes DNKY, DNKY and what makes you 100% YOU?
DELIVERABLES
Print and digital advertising, including but not limited to bus wraps, wheat paste posters, digital banners, email and social posts.
SONOS Radio
OBJECTIVE
Showcase emerging artists and rare tracks from the archives across SONOS Radio Podcast channels.
DELIVERABLES
SONOS Radio Podcast episode cover art
SONOS Blog
OBJECTIVE
Educate the consumer by highlighting the unique features and functionalities of the SONOS Roam speaker.
DELIVERABLES
SONOS Blog editorial post