Fall 2023

Converse

AS-1 Pro

Professional skateboarder, Alexis Sablone, dropped two new colorways of her signature shoe, the AS-1 Pro. Pulling inspiration from the Converse archives and obsessing every detail, Alexis designed a ‘90s-style leather skateboarding shoe built with durability, comfort, and style at the forefront.

While grounded in skateboarding, this storytelling crosses between both performance skateboarding and a touch of fashion-lifestyle, targeting our skate consumer and trend-inspired, female demographic.

Pinterest Ad / Instagram Ad / Skateboarding Landing Page

Homepage

In-Grid Card / AS1-Pro Gridwall

Product Description Page

Imagery

Digital Design: Hannah Scibetta
Creative Direction: Matt Willigan
Experience Strategy: Kristen Johnson, Ciera Lima
Copywriting: Amare Simoné
Project Management: Monica Fischer

RESUME

hannahscibetta@gmail.com