HANNAH
SCIBETTA







Holiday 2024

Converse By You x

Billie Eilish



As the last of the three-part collaboration contract with Nike, Jordan, and now Converse, we generated a distinctive and immersive Converse By You experience that allowed fans to co-create with Billie for the first time ever. In true Billie fashion, she and her team, developed a series of behind-the-scenes style assets we paired with a 3D motion Chuck render, showcasing the exclusive customization details, inspired by her album, “HIT ME HARD AND SOFT.”

The robust digital campaign experience, spanned all direct-to-consumer digital channels, resulting in record-breaking traffic and revenue across Email, SMS, and Site.




Goal


Generate a distinctive and immersive Converse By You experience that allows consumers to co-create with Billie for the first time ever.


Tactics


Acquisition | O2O Marketing | Limited-Time Only | Extended Fulfillment


Consumer


Billie Eilish Fans | Trend-Inspired Females



Instagram Carousel Ad





SMS (Coming Soon, Launch, Last Chance)



Email (Coming Soon, Launch, Last Chance)




Homepage




Converse By You Landing Page




Product Description Page




Motion




Imagery

Digital Design: Hannah Scibetta
Art Direction: Connor Beebe, Matthew Gould Lucht
Strategy: Niki Nicodemi, Meghan Peterson
Product Photography: Manolo Sandoval
Creative Production: Cherryl Hanson-Bull
Brand Design: Justin Jiang
Copywriting: Cameron Wood
Project Management: Crystal Chanthavong






RESUME