Fall 2018

DKNY

100% DKNY

Celebrate New York City's urban energy through bold, minimalist visuals, diverse casting, and street-inspired fashion. Embrace authenticity, self-expression, and inclusivity, using raw, candid imagery reflecting the everyday spirit off the city while highlighting DKNY's heritage in both high fashion and street culture.

The multi-channel marketing strategy included a mix of traditional print advertising, digital initiatives, and social media engagement.

Goal

Reinforce DKNY's identity as a modern, accessible, and inclusive brand, while appealing to a broad global audience by positioning the brand as authentic, relatable, and committed to personal style and empowerment.

Consumer

Young, Urban, Fashion-forward individuals.

Campaign Highlight Reel

Credit: Paul Gruber

Print Ads

Wheatpaste Ad

T-Shirt Seeding

Freelance Design: Hannah Scibetta
Youtube Highlight Reel: Paul Gruber
Film and Photos: Oliver Hadlee Pearch
Digital Direction: Annelise Phillips
Senior Brand Design: Jordan Barnett
Art Direction: Pauline de Montferrand & Damien Ré

RESUME

hannahscibetta@gmail.com