Fall 2025Spanx
SheerSense
The SPANX SheerSense Fall 2025 campaign celebrated the art of "sensual transparency," marking a bold shift from traditional shapewear toward a lifestyle-driven aesthetic that embraced the skin you're in. Defined by the theme of effortless confidence, the collection showcased the brand’s lightest innovation yet: an airy, ultra-thin mesh that balanced delicate beauty with the iconic "magic" of supportive design. The pieces are versatile essentials—not just hidden foundations, but sophisticated style accents intended to be seen. By bridging the gap between functional support and high-fashion allure, SheerSense redefined the modern undergarment as a second-skin layer that felt as empowering as it looked.
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Digital Design: Hannah Scibetta
Creative Direction: Liz Hall
Copywriting: Lindsay Denninger